What Product Hunt brought us in one day
We also saw lots of traffic coming from Product Hunt. More on that in the next few days.
About the feedback.
I have the feeling that the commentators were talking about press releases as we all knew them in the past, and not about our toolkit. Nonetheless, some of their points deserve some in-depth analisys.
Let’s check some.
I think the press release is dead. It’s much better to reach out personally with a compelling story to press relationships you’ve built. Why am I wrong? - @eric3000
Relationships are pretty much everything. It’s not like the two things are mutually exclusive, though.
Press releases as we knew them are dead indeed, and their role in media relations is decreasing.
On the other hand, media relations aren’t going to die anytime soon. Businesses are more and more willing to craft stories to engage their audience, and we are empowering them in doing so.
Managing media relations means doing everything to make easy for other people to talk about you. Setting up your pressroom. Preparing your presskit. Reaching out to journalists, bloggers, editors, influencers, and your mom. Checking the results of your campaign, to improve and polish your pitch for the next time. We help people do that.
Press releases as we knew them are gone, but their original purpose is still alive in this game, whether we like it or not.
If your goal is to get press, you need a targeted 1-1 approach with key journalists which may require exclusives to break your story. - @knakao
I do agree personalized approaches are required. Exclusives depend a lot on the situation IMHO.
The real tools that help with PR often do show up on this page. Take Yesware, which will help you see if journalists are actually opening your pitch and clicking the links it contains. This isn’t a positive PR tool because it’s invasive, it’s great because it gives you insight to build a better relationship and waste less of their time. - @MaxTB
Yesware is a great tool if you use Gmail. We have a similar feature, since we track open and click rates on all the emails you send through pr.co and aggregate data in real time reports.
I think the bigger and more likely risk is that innocent companies will sign up, thinking that they are doing the right thing and looking the part, when in fact they are just spamming journalists with more elegant-looking chaff. - @MaxTB
I agree again. There’s no way to skip those time-consuming tasks, unless you hire someone to do so. We always try to help our users invest more and more time and effort in their PR activities, since crafting a pitch, finding a new angle or planning a big launch are never easy to accomplish.
Would like to hear your thoughts on that, comments are open. Twitter works, too.